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Irony, even after 70 years of Independence, around 40% of population are able to afford branded medicines. The branded medicine’s market in India is of 1 lakh 20 thousand crores. It is irony that 6 out of 10 people of the population do not have access to the branded medicines. However, the bright side of the picture is, India is one of the leading countries to export world class generic medicines to around 200 countries.